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Platform Overview

Rayo SMS is a full-featured Web-to-SMS Software-as-a-Service (SaaS) platform designed for businesses, developers, and white-label resellers. Whether you need to send bulk promotional campaigns from your browser or trigger time-sensitive transactional alerts from your backend systems, Rayo SMS provides a reliable, privacy-first workflow.

Bulk Marketing SMS

Organize recipients into Groups and send targeted campaigns to thousands of numbers at once. Duplicate mobile numbers across selected groups automatically receive the message only once, and contacts marked as Invalid are suppressed automatically.

Transactional & Scheduled SMS

Dispatch instant order confirmations, appointment reminders, and one-time passwords (OTPs), or schedule messages for future delivery with full visibility and cancellation controls.

GDPR-Ready Message Masking

Protect sensitive customer data by permanently replacing sent message bodies with ****** either on demand, immediately after delivery, or automatically after a configurable number of minutes.

Developer API & Webhooks

Integrate SMS capabilities into any application via the HTTP API (https://api.rayosms.com/v1), manage up to 25 independent API keys, test with zero-cost Simulation Mode, and receive signed delivery webhooks.

Team Collaboration

Invite developers to your account with dedicated role-based permissions so they can manage API keys and webhook callbacks without accessing billing or marketing campaigns.

White-Label SaaS

Launch and operate your own branded SMS platform under your own domain and logo, connect your own Stripe and bank accounts, and manage your customer base.


When you sign in to the Rayo SMS web application (app.rayosms.com), the interface is organized into three primary navigation areas:

Available to the account owner for day-to-day messaging and contact management:

Menu Item Purpose
Main Page Dashboard overview and entry point.
Send Compose, preview character/credit counts, schedule, or simulate single and bulk SMS messages.
Sent Searchable delivery history with real-time status filters (New, Sent Out, Delivered, Not Delivered, Processing Error) and manual message masking.
Schedules View, filter, inspect, or cancel scheduled future SMS deliveries.
Groups Create recipient groups and add members individually or via bulk line-by-line import.
Contacts Search and manage your address book, reference numbers, and invalid-number suppression flags.
Sender Ids Register and manage alphanumeric sender labels (up to 11 chars) and SMS-verified mobile numbers.
Credits View your credit balance, purchase credits (Card, Bank Deposit, or Credit), and inspect order history.
Contact Send a direct support request to the Rayo SMS team.

Click Advanced in the top navigation bar to access account configuration, team management, and developer settings:

  • Settings:
    • API Keys: Generate, activate, deactivate, or delete up to 25 API keys.
    • Callbacks: Configure your webhook URL, HTTP verb (GET/POST), test connectivity, and manage or rotate your Signing Secret.
    • Mask Messages: Configure immediate or delayed automatic permanent message masking.
    • Low Credit Alert Recipients: Register up to 2 mobile numbers to receive SMS alerts when your credit balance drops below your 30-day daily average.
  • Stripe Accounts (White-Label Brand Owners only): Connect and activate your Stripe account to accept customer card payments.
  • Bank Accounts: Manage bank account IBANs.
  • Company Details: Submit and view your verified business and tax profile for invoicing and compliance.
  • Members: View and manage team members who have access to your account.
  • Member Invitations: Send invitations to team members and review invitations you have received from other accounts.
  • Developers: Opens the Interactive API Reference in a new tab.
  • Terms and Conditions of Service: View or download the platform terms of service.
  • Account Switcher (Top-left profile dropdown): Displays your current username. If you are a member of other Rayo SMS accounts, click your username and select Switch Account to switch your active workspace.
  • Credits Left Badge (Top-right green badge): Displays your real-time SMS credit balance and links directly to the Credits page.